Reflect Us

Branding development

ReflectUS is a nonpartisan coalition of eight leading women’s political organizations working together to increase the number of women elected to office.

ReflectUS' logo and initial branding was created by Pentagram; Although the logo and brand are successful in representing the mission of ReflectUS, the organization was lacking clear guidelines as to how to utilize aspects of the brand. This is where I came in! I was able to outline restrictions on logo treatment, identify their specific primary colors, add some secondary colors, create guidelines on how to highlight text (in a way that appears purposeful), and provide specific guidelines on photo treatment.